Benchmarking study of consumer goods
Know your product's competitive positioning
As part of a tender process, product listing, or product range review, we support you in conducting a product benchmarking study that combines comparative studies, performance and endurance tests, and expert evaluations of the product’s suitability for its intended use.
The results of this evaluation will determine the strengths, weaknesses, improvement opportunities, and performance promises of your product.
4 product evaluation criteria
Product safety
We assess user safety during product use
Product performance
We assess the product's performance and endurance in relation to its use and claims
Suitability for use
We assess the suitability, ease, comfort of use of the product, and the consumer's perception of its quality
Product manual
We assess the consistency, clarity, and readability of the manual
Each benchmarking is unique
Our teams analyze your product to identify the key elements that we will propose for the benchmarking study
A comprehensive benchmarking study report is provided to you
